HOW TO TELL A STORY... Like any great sales pitch, an effective sales presentation, either in print or powerpoint, offers a compelling narrative; it elicits an emotional response from the audience. The trick is to understand how to engage your listeners, keep them focused, and use the right visual imagery to convey your message. So whether you're pitching an idea to investors, introducing a new product to your clients, or simply reviewing your company's quarterly results, a great presentation will leave your audience feeling inspired.